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Center for Curriculum and Transfer Articulation
Marketing
Major: 5394
First Term: 2008 Summer I    Final Term: Current
Award: CCL
Total Credits: 18
CIPS Code: 52.0101
Initiating College: Mesa Community College
Program Availability: College-Specific
Occupational Area: Business Management and Administration
Instructional Council: Business/Management (03)
GPA: 2.00

Detailed Program Information


Description: The Certificate of Completion (CCL) in Marketing provides students with knowledge and skills in the field of marketing. The program is designed to meet the needs of those who want to enter a career in marketing as well as those who are already working in the marketing field who want to advance and update their training.

Consumer Program Costs and Career Information

Program Notes:
+ indicates course has prerequisites and/or corequisites.
Students must earn a grade of "C" or better for all courses within the program.



Required Courses
 Credits: 18
 MKT101Introduction to Public Relations3
 MKT263Advertising Principles3
 MKT267Principles of Salesmanship3
 MKT268Merchandising3
 MKT271Principles of Marketing3
 MKT273Marketing Research3
 

Program Competencies
 
1.Explain the basics of supervision including planning, organizing, staffing, motivating and controlling. (MKT101)
2.List and describe the components of an advertising campaign. (MKT263)
3.Develop and demonstrate a sales presentation. (MKT267)
4.Explain the functions of retailing and its responsibilities in the flow of goods from manufacturer to consumer. (MKT268)
5.Explain the components of the "marketing mix" as they interact in the total marketing environment. (MKT271)
6.Plan and prepare for a marketing research effort using problem definition, sampling methods, statistical analysis, presentation techniques, and evaluation of data. (MKT273)