Maricopa Community Colleges  AIR107   20064-99999 
Official Course Description: MCCCD Approval: 04/25/06
AIR107 20064-99999 L+L 3 Credit(s) 4 Period(s)
Reservations and Sales Customer Service
Customer service and communication skills for airline booking agents. Includes selling, listening, and appropriate language usage. Covers emergency communication procedures and retention skills. Prerequisites: None.
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MCCCD Official Course Competencies:
 
AIR107   20064-99999 Reservations and Sales Customer Service
1. Match current airline products to customer needs by asking questions. (I)
2. Use product selling skills to overcome customer objections. (I)
3. Describe appropriate language and phrases to ensure professionalism. (I)
4. Apply skills to build rapport and trust from customers. (I)
5. Examine emergency communication procedures in the event of an air disaster. (I)
6. Interpret different personality types and their communication styles. (I)
7. Explain relationship between high level of customer service and customer loyalty. (II)
8. Review benefits for customers to join a frequent flyer club. (II)
9. Practice customer retention skills. (II)
10. Determine goals to maintain high level of work performance. (II)
11. Arrange reservations for airline employees. (III)
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MCCCD Official Course Outline:
 
AIR107   20064-99999 Reservations and Sales Customer Service
    I. Communication Techniques
        A. Listening
        B. Questioning
        C. Sales
        D. Appropriate Language
        E. Professionalism
        F. Emergency Communication
          1. Guidelines
          2. Sensitivity to Family Members
        G. Personality Types
      II. Customer Service Skills
          A. Customer Loyalty
          B. Frequent Flyer Club
            1. Benefits
            2. Procedures
          C. Retention
          D. Performance Measurement
        III. Employee Reservations
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