Maricopa Community Colleges  ARH110   20066-99999 
Official Course Description: MCCCD Approval: 02/28/06
ARH110 20066-99999 LEC 3 Credit(s) 3 Period(s)
History of Graphic Design
Survey of the history of graphic design from its origins to the present. Traces the characteristics, aesthetics and the reciprocal influence of design and society. Includes movements and individual designers. Emphasizes the function of design as a distinct but equal branch of human visual communication and the role of design as the dominant visual exercise of the contemporary world. Prerequisites: None.
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MCCCD Official Course Competencies:
 
ARH110   20066-99999 History of Graphic Design
1. Identify and explain early examples of design including pictograph, hieroglyphs, cuneiform, applied/decorative arts and heraldry. ( l, ll)
2. Explain the concept that design is closely linked to human written communication from the development of writing systems through modern typography. ( I, ll, lll, V, Vll)
3. Explain how the development of printing created what would become the distinct nature of graphic design vis-a-vis "fine" arts. (lll, lV)
4. Trace the development of typography and publishing design and explain how technology fueled their growth. (lll, lV, V, Vl, Vll)
5. Identify the major figures and movements in design and list their contributions. (lll, lV, V, Vl, Vll, Vlll)
6. Describe the relationship between emerging consumer economies in the 19th century and the explosion of print and graphic design. (V, Vl, Vll, Vlll)
7. Explain the impact of fine art on design beginning with the modernists in the late 19th century. (Vl, Vll, Vlll)
8. Describe the evolution of graphic design in the 20th century and its emergence as the dominant visual form at century's end. (Vll, Vlll)
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MCCCD Official Course Outline:
 
ARH110   20066-99999 History of Graphic Design
    I. Origins
        A. Pictographs and ideographs
        B. Decorative arts
        C. Early writing systems
        D. The alphabet
      II. The Middle Ages
          A. Heraldry
          B. Illuminated manuscripts
        III. The Renaissance and Printing
            A. Gutenburg
            B. Design as propaganda; the Reformation
            C. The major figures: Garamond, Janson, Manutius
          IV. Counter Reformation, the Enlightenment and Revolution
              A. Book design
              B. Democratization of literacy
              C. Franklin and the New World
            V. The Nineteenth Century and the Industrial Revolution: 1800-1850
                A. New technologies and consumer economies
                B. Mechanization
                C. The broadside
                D. Early advertising
              VI. The Nineteenth Century: 1850-1900
                  A. Photography revolutionizes communication
                  B. Technologies revolutionize printing
                  C. Consumer economies revolutionize demand
                VII. The Twentieth Century: 1900-1945 The Genesis of Modern Design
                    A. 1911-1920: The influence of modern art on graphic design
                    B. The 1920's and 1930's: A new language of form
                    C. Constructivism, De Stijl, the Bauhaus
                    D. The modern movement in America
                  VIII. The Age of Information: 1946 - Present
                      A. The international typographic style
                      B. The New York School
                      C. Corporate identity and visual systems
                      D. The conceptual image
                      E. Global influences
                      F. Postmodern design
                      G. The digital revolution
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