Official Course Description: MCCCD Approval: 01/01/01
ADA100 19886-19942	LEC	3 Credit(s)	3 Period(s)
General Advertising
Fundamentals of advertising: history and development, philosophies, objectives, opportunities and criticisms. Analysis and comparison of advertisments in different media. Writing and production in different media. Insights into the skill and knowledge requirements for entry into and advancement in the field of advertising. Prerequisites: None.