Maricopa Community Colleges  AMX173   19936-20012 

Official Course Description:  MCCCD Approval:  12/12/00

AMX173  19936-99999

LEC

1 Credit(s)

1 Period(s)

Customer Relations

Introduction to customer satisfaction, customer relations, dealing with difficult customers, managing customer expectations and reducing stress. Prerequisites: None.

 

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MCCCD Official Course Competencies:

 

 

AMX173  19936-99999

Customer Relations

 

1.

State the purpose and importance of good customer relations. (I)

2.

List ways to create positive memorable experiences for all customers. (I)

3.

Describe customer interactions that cause concern. (II)

4.

List customer wants and needs. (II)

5.

Name three ways to build rapport. (II)

6.

Describe ways to handle anger and create positive outcomes. (II)

7.

Identify difficult customers and customer sensitive grammar. (III)

8.

Describe ways to manage customer expectations. (IV)

9.

List factors that contribute to stress and identify ways to avoid stress. (V)

 

 

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MCCCD Official Course Outline:

 

 

AMX173  19936-99999

Customer Relations

 

 

I. Introduction to Customer Satisfaction

A. Purpose and Importance of Good Customer Relations

B. Creating Positive Memorable Experiences for all Customers

C. Human - Business Model

II. Customer Relations

A. Customer Interactions that Cause Concern

1. Annoying Customer Behaviors

2. Ways to Handle Difficult Customer Situations

B. Customer Wants and Needs

1. Friendly, Caring Service

2. Flexibility

3. Problem Solving

4. Recovery

C. The Model of Human Behavior

1. Defiant

2. Reasoning

3. Controlling

4. Nurturing

5. Adaptive

6. Spontaneous

D. Building Rapport

1. Ways to Build Rapport

a. Passive Listening

b. Paraphrasing

c. Agreement Listening

2. Barriers to Listening

3. Handling Anger

a. Active Listening

b. Empathetic Listening

c. Escalated Concern

E. Creating Positive Outcomes

III. Recognizing the Difficult Customer

A. Behavioral Clues

1. Body Postures, Gestures

2. Facial Expressions

3. Voice Tones

4. Words

B. The Impact of a Message

1. Telephone

2. Face-to-Face

C. Customer Sensitive Grammar

IV. Managing Customer Expectations

A. Prejudices

B. Stereotypes

C. Rituals

D. Discounting Behavior

E. Positive Behavior

1. Acknowledging

2. Appreciating

3. Affirming

4. Assuring

V. Reducing Stress

A. Factors That Contribute to Stress

B. Ways to Avoid Stress

C. Reducing Unresolved Feelings

 

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