| 1.
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Explain the functions of advertising within the business climate. (I)
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| 2.
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Identify and describe the different classifications of advertising and
when they are used. (I)
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| 3.
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Follow the flow of work through an advertising agency and describe
responsibilities of different departments. (II)
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| 4.
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Create a comprehensive marketing plan, including demographics,
research and proposed follow-up. (II)
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| 5.
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Create a comprehensive advertising plan including schedule, media
selection, and creative direction. (II, III, IV)
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| 6.
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Identify the different forms of advertising media, their benefits,
drawbacks and relationship to each other in cost. (III, IV)
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| 7.
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Create a finished comprehensive advertisement including copyrighting
and art selection. (III, IV)
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| 8.
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Identify specific/different career paths within the advertising field,
and describe responsibilities and salary ranges. (V)
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