Maricopa Community Colleges  ADA102   19944-99999 
Official Course Description: MCCCD Approval: 03/22/94
ADA102 19944-99999 L+L 3 Credit(s) 4 Period(s)
Advertising Production Methods
Production procedures for publications and other print media. Layout and sizing ads, type specification, meeting deadlines, proofreading symbols, and mechanical separation for color and tone. Practice with copy proofs and camera-ready pasteups. Prerequisites: None.
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MCCCD Official Course Competencies:
 
ADA102   19944-99999 Advertising Production Methods
1. Describe major printing processes and how to produce mechanical art for each. (I, II)
2. Describe and use production tools for advertising. (I)
3. Manage time by meeting deadlines for advertising and maintain accurate production records. (I)
4. Estimate costs and price production art. (I)
5. Describe and demonstrate a working knowledge of equipment used in the production of mechanical art. (I, II, III)
6. Identify and select the best production methods for specific illustrative material. (I-IV)
7. Produce professional quality production art for one, two and multiple color printed work. (V)
8. Describe bindery operations and paper products and how they relate to the production piece. (VI)
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MCCCD Official Course Outline:
 
ADA102   19944-99999 Advertising Production Methods
    I. Functions of the production artist
        A. Position within the workflow
        B. Working with suppliers
        C. Materials produced
        D. Basic production skills
        E. Basic production tools
        F. Maintain production records, estimates, time log
      II. Major printing methods
          A. Offset lithography
          B. Gravure
          C. Letterpress/flexography
          D. Screen process
          E. Electrostatic and other
        III. Image processing
            A. Camera operations
            B. Darkroom operations
            C. Digital image processing
          IV. Preparation of illustrative material
              A. Line art
              B. Halftones
            V. Preparation of mechanical art
                A. Imposition
                B. Sizing and scaling
                C. Screen tints
                D. Overlays
                E. Production for the various printing processes
                F. Type generation
                G. One and two color production
                H. Multiple color production
                I. Bindery operations
              VI. Paper-bindery operations
                  A. The papermaking process
                  B. Varieties of paper
                  C. How paper affects production
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