Maricopa Community Colleges  ADA104   19944-99999 
Official Course Description: MCCCD Approval: 03/22/94
ADA104 19944-99999 L+L 3 Credit(s) 4 Period(s)
Advertising Design Methods
Fundamentals of layout design including balance, movement, unity, clarity, simplicity, emphasis, and color. Production and critique of commercial advertising art. Package design and point-of-purchase displays. Prerequisites: None.
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MCCCD Official Course Competencies:
 
ADA104   19944-99999 Advertising Design Methods
1. List and define the fundamental terminology of layout design. (I)
2. Produce ad layouts to professional standards. (II)
3. Produce layouts and comprehensives for printed products. (III)
4. State characteristics of high/low quality design. (IV)
5. Describe and demonstrate methods of concept development. (V)
6. Produce presentation artwork for portfolio. (VI)
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MCCCD Official Course Outline:
 
ADA104   19944-99999 Advertising Design Methods
    I. Fundamentals of layout design
        A. Balance
        B. Rhythm
        C. Unity
        D. Contrast
        E. Proportion
        F. Trends
      II. Layout production
          A. Thumbnails
          B. Roughs
          C. Comprehensives
        III. Finished comprehensives
            A. Markers
            B. Dry media
            C. Wet media
            D. Clip art and stock photos
            E. Electronic comprehensives
          IV. Design systems
              A. Formats
              B. Grids
            V. Concept development
                A. Marketing plan
                B. Advertising plan
                C. Team/brainstorming
              VI. Presentation
                  A. Matting and mounting
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