Maricopa Community Colleges  ADA107   19944-99999 
Official Course Description: MCCCD Approval: 03/22/94
ADA107 19944-99999 L+L 3 Credit(s) 4 Period(s)
Techniques of Advertising Illustration
Drawing, rendering and composition in advertising. Illustrating for publications and printed matter. Use of all drawing implements and of various media, including ink, wash, watercolor, pastels, oils and acrylics. Product illustration. Portratiure for publications. Prerequisites: None.
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MCCCD Official Course Competencies:
 
ADA107   19944-99999 Techniques of Advertising Illustration
1. Identify specific products used to create an illustration. (I,II)
2. Demonstrate the skills of reproduction techniques and explain how theyaffect the creation of an illustration. (I-IV)
3. Develop creative problem solving skills by describing unique ideas and choosing an illustration style. (III)
4. Produce professional quality black and white product illustration for reproduction as both line and/or halftone. (IV, VI)
5. Use commercial illustration materials properly and explain when to use them. (IV, V)
6. Use blended color to produce professional quality illustrations. (VII)
7. Explain color theory and how it relates to illustrative material. (VII)
8. Professionally mount/mat your work. (VIII)
9. College examples of personal creative illustrations and develop a professional quality portfolio. (I-VIII)
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MCCCD Official Course Outline:
 
ADA107   19944-99999 Techniques of Advertising Illustration
    I. Functions of illustration within advertising
        A. Communicate
        B. Convey emotion
        C. Create mood
        D. Products
      II. Illustration vs. illustration
          A. Altering reality
          B. Creative freedom
        III. Creative problem solving
            A. Coming up with an idea
            B. Choosing illustration style
          IV. Reproduction of illustrated material
              A. Line reproduction
              B. Halftone reproduction
            V. Illustration tools
                A. Technical pens
                B. Quill pens
                C. Brushes
                D. Paints & inks
                E. Pencils & chalk
                F. Boards & surfaces
              VI. Black and white illustration
                  A. Line art
                  B. Blended color
                VII. Color illustration
                    A. Realistic rendering
                    B. Graphic color
                    C. Color theory
                  VIII. Matting and mounting
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