Maricopa Community Colleges  ART255AA   19946-99999 
Official Course Description: MCCCD Approval: 05/24/94
ART255AA 19946-99999 LEC 1 Credit(s) 1 Period(s)
Self Promotion
Career goals, presentation of artist, communication skills, keeping files and records, developing self-promotional materials. Prerequisites: None.
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MCCCD Official Course Competencies:
 
ART255AA   19946-99999 Self Promotion
1. Evaluate appropriateness of personal goals and objectives to the market needs. (I, II, VI)
2. Develop a self-promotion package, including a resume and business correspondence system. (III, VIII)
3. Apply communication objectives of interviews for employment and in marketing personal art. (IV, VII)
4. Apply basic procedures of recordkeeping and keeping a tax file. (V)
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MCCCD Official Course Outline:
 
ART255AA   19946-99999 Self Promotion
    I. Goals
        A. Artistic skills vs. the marketplace
        B. Personal expectations
      II. The marketplace
          A. Targeting the market
          B. Resources, references, contacts (publications, personnel, networks)
          C. Identifying a market for one's skills: new directions (unusual or alternative markets)
        III. Self-presentation
            A. Logos: preparing a logo for cards, brochures
            B. Business cards: personal calling card
            C. Self-promo postcards and brochures
            D. Slides: getting good slides, labeling, and filing
            E. Preparing a resume
            F. Writing a press release
            G. Writing an artist's statement
            H. Writing a query letter
          IV. Communication skills
              A. Setting up interviews
              B. Art directors, art reps., business owners
              C. Criticism
                1. Learning to deal with criticism and suggestions
                2. Reworking a project
                3. Listening to the client
            V. Files and recordkeeping
                A. Creating a mailing list and client file
                B. Personal calendar: events, interviews, meetings
                C. Tax file: supplies, expenses, sales
              VI. Developing a personal promotional campaign
                VII. Troubleshooting
                    A. Pitfalls, problem areas, and roadblocks
                    B. Finding solutions or alternatives
                  VIII. Presenting a comprehensive packet of self-promotional materials
                      A. Samples of work
                      B. Artist ID: logo, business card, etc.
                      C. Resume
                      D. Photo samples or slides
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