Maricopa Community Colleges  ADA105   19956-99999 
Official Course Description: MCCCD Approval: 06/27/95
ADA105 19956-99999 L+L 3 Credit(s) 4 Period(s)
Typography and Lettering
Instruction in hand-lettering, including lettering for posters, showcards and TV visuals. Study of typography including popular styles of type, classes of type, type-sizing, color-contrast in type, and use of type with hand-lettering. Operation of typeset machinery. Prerequisites: None.
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MCCCD Official Course Competencies:
 
ADA105   19956-99999 Typography and Lettering
1. Describe the history of typography and the development of printing procedures. (I)
2. Identify specific type faces in the typographic profile. (II)
3. Explain the concept of spacing and spacing options. (III)
4. Describe the effects of text type selection on composition. (IV)
5. Explain and demonstrate how contrasts work in type faces. (V)
6. Contrast and compare specific letterforms, of numerals, punctuation marks, and the ampersand as a design feature. (VI)
7. Identify and describe the main type families. (VII)
8. Demonstrate how letterform combinations modify and articulate character combinations. (VIII)
9. Explain and demonstrate how typeface works with client profiles to create logo type. (IX)
10. Demonstrate problem-solving abilities using typeface as a communications tool in a final portfolio. (X)
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MCCCD Official Course Outline:
 
ADA105   19956-99999 Typography and Lettering
    I. History of Typography
        A. Development of printing procedures
        B. Analyses of type
        C. Anatomical manes
      II. Typographic Profiles
          A. Structure of specific type faces
          B. Form of specific type faces
        III. Kerning
            A. Kerning pairs
            B. Character spacing
            C. Global spacing
            D. Tracking
          IV. Text Type
              A. Leading type
              B. Text type composition
            V. Contrasts
                A. Weight
                B. Size
                C. Upper and lower case
                D. Direction
              VI. Symbols
                  A. Numerals
                  B. Punctuation
                  C. Ampersand
                VII. Type Families
                    A. San serif faces
                    B. Serif faces
                    C. Freestyle script
                  VIII. Letterform Combination
                      A. Logos
                      B. Client profiles
                    IX. Company Logo Types
                        A. Client profile
                        B. Type selection
                        C. Image
                      X. Portfolio Development
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