Maricopa Community Colleges  EPS295   19966-99999 
Official Course Description: MCCCD Approval: 02/27/96
EPS295 19966-99999 LEC 2 Credit(s) 2 Period(s)
The Business Plan and Business Start-Up
Development of an integrated approach to strategic choice concerning new venture start-up. Includes development of a comprehensive business plan. Prerequisites: None.
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MCCCD Official Course Competencies:
 
EPS295   19966-99999 The Business Plan and Business Start-Up
1. Explain the key elements of the milestone approach to business planning. (I)
2. Describe the purpose and content of the marketing section of the business plan. (II)
3. Describe the purpose and content of the management section of the business plan. (III)
4. Describe the purpose and content of the operating section of the business plan. (III)
5. Formulate clearly defined and obtainable financial projections. (IV)
6. Crete an executive summary that outlines the most important decision elements of the plan. (V)
7. Prepare a detailed business plan for a specific business opportunity to the professional standards required of a lending institution or venture capitalist. (V)
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MCCCD Official Course Outline:
 
EPS295   19966-99999 The Business Plan and Business Start-Up
    I. The Milestone Approach to Business Planning
        A. Business assumptions
        B. Types of research used to validate assumptions
      II. The Marketing Plan
          A. Purpose of plan
          B. Obstacles to success
          C. Tactical plans
        III. The Management and Operating Plan
            A. Purpose of plan
            B. Obstacles to success
            C. Tactical plans
          IV. The Financial Plan
              A. Financial projections
              B. Linkage to management, marketing, and operating plans
            V. The Integrated Business Plan
                A. Purpose of plan
                B. Presentation methods
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