| 1.
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Understand the role international marketing plays in business growth.
(I)
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| 2.
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Identify the major foreign marketing environments(I)
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| 3.
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Develop the ability to analyze foreign markets through secondary
research. (II)
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| 4.
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Understand and evaluate the importance of cultural, political, legal
and economic factors (environmental factors) in marketing. (II)
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| 5.
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Develop marketing mix strategies for specific world markets including:
- selecting the most advantageous channel of distribution. -
identifying correct product/service mix and pricing policies. -
designing and implementing promotional strategies. (III)
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| 6.
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Develop strategic marketing plans for a product. (III)
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| 7.
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Evaluate options for establishing and financing international
marketing efforts. (III)
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| 8.
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Understand the effect of government intervention and planning on
development of international markets. (IV)
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| 9.
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Analyze the differences in development outcomes between market and
nonmarket economies. (IV)
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| 10.
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Understand how to organize and administer global marketing activities.
(V)
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| 11.
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Discuss and evaluate the effect of tariffs, quotas, subsidies, and
stateowned corporations on growth of world trade. (V)
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| 12.
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Discuss and evaluate the effect that global competition has had on at
least three different countries. (V)
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| 13.
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Perform the steps necessary to connect to the internet in order to
retrieve International Market Research data. (V)
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