| 1.
|
List reasons for exporting and of importing, evaluate pros and cons,
describe obstacles, and list organizational requirements to export.
(I)
|
| 2.
|
Name and use the available sources of private and public export advice
and assistance. (II)
|
| 3.
|
State the various methods of exporting (direct through own sales force
or indirect through export management companies) and be able to
evaluate the advantages and disadvantages of each. (II)
|
| 4.
|
Research international markets and use research data in international
marketing decision making. (II)
|
| 5.
|
Identify the various channels of distribution (agents, distributors,
foreign retailers) and know how to evaluate overseas representatives.
(III)
|
| 6.
|
Describe how to prepare and adapt a product/service for export
(product redesign, labeling, packaging, warranties, after sales
service). (III)
|
| 7.
|
Describe how to locate and contact buyers in foreign markets. (III)
|
| 8.
|
Evaluate the cultural and language requirements of the foreign
customer and their impact on the exporter's operations. (III)
|
| 9.
|
Respond to inquiries, prepare quotations and set the terms of sale.
The student will have a basic knowledge of foreign exchange and be
able to describe the various methods of payment including the letter
of credit. (IV)
|
| 10.
|
Describe and evaluate the services of freight forwarders. (IV)
|
| 11.
|
Locate current export regulations and describe how to comply with
export licensing requirements including application procedures. (IV)
|
| 12.
|
Describe the various export financing alternatives that are available,
including state and local, federal and commercial banking programs.
(IV)
|
| 13.
|
Understand the terminology of trade and necessary documentation
required to export a product. (IV)
|
| 14.
|
List specific steps to ship an export order and describe the roles of
forwarding organizations. (IV)
|
| 15.
|
Identify important strategies in planning the importing business. (V)
|
| 16.
|
Analyze product ideas and evaluate foreign suppliers. (VI)
|
| 17.
|
Describe and evaluate various channels of distribution. (VI)
|
| 18.
|
Describe how to modify products for the U.S. Market. (VI)
|
| 19.
|
Explain the methodology for locating and contacting sellers in foreign
markets. (VI)
|
| 20.
|
Perform the steps necessary to connect to the internet and acquire
data about import/export rules in foreign marketing. (VI)
|
| 21.
|
Identify the various terms of payment and the advantages and
disadvantages of each. (VII)
|
| 22.
|
Identify the various modes of transportation and the advantages and
disadvantages of each. (VII)
|
| 23.
|
Define risks involved with transportation and evaluate insurance
options. (VII)
|
| 24.
|
Describe and evaluate the services performed by freight forwarders and
customs brokers. (VII)
|
| 25.
|
Identify appropriate documentation for various import strategies.
(VII)
|
| 26.
|
Describe the functions of customs and other regulatory agencies.
(VIII)
|
| 27.
|
Choose the available sources of public and private import assistance.
(VIII)
|
| 28.
|
Analyze the future trends developing in the import arena. (IX)
|
| 29.
|
Identify current issues that impact importing opportunities. (IX)
|
|