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Official Course
Description: MCCCD Approval: 4-28-1998 |
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GBS233
1998 Fall - 9999 |
LEC
3.0 Credit(s) 3.0 Period(s) 3.0 Load Occ |
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Business
Communication |
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Internal
and external business communications, including verbal and nonverbal
techniques. Prerequisites: ENG101 or ENG107 with
grade of "C" or better, or permission of Department or Division. Course
Attribute(s): General
Education Designation: Literacy and Critical Inquiry - [L] |
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Go to Competencies Go to Outline
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MCCCD
Official Course Competencies: |
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GBS233 1998
Fall - 9999 |
Business Communication |
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1.
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Identify general characteristics of language and meaning.
(I) |
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2.
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Identify ways of processing messages and evaluating their
success. (I) |
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3.
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Write coherent sentences and paragraphs, using fundamental
writing techniques. (II) |
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4.
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Describe the process of sending and receiving professional
quality electronic mail. (I) |
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5.
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Identify and write business letters for favorable,
unfavorable, and persuasive situations. (III) |
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6.
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Identify and write business memos for favorable,
unfavorable, and persuasive situations. (IV) |
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7.
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Identify and state the purpose of the major parts of the
inductive organization for reports. (V) |
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8.
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Compose a report. (V) |
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9.
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Plan and participate in an efficient and effective
business meeting. (VII) |
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10.
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Describe common uses of visual aids to convert
quantitative and qualitative data into meaningful summaries. (VI) |
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11.
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Prepare a visual aid for a business situation. (VI) |
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12.
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Prepare and present an oral business presentation using
visual aids. (VII) |
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13.
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Describe how to
modify communication behavior in selected cases to overcome barriers arising
from interpersonal, and organizational sources. (VIII) |
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14.
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Prepare a resume of employment credentials, and write an
application letter to accompany the resume. (IX) |
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15.
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Describe how the technology revolution - national and
international - affects the employee and the company. (X) |
Go to Description Go to top of
Competencies
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MCCCD
Official Course Outline: |
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GBS233 1998
Fall - 9999 |
Business Communication |
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I. Foundations of
Communication A. Nature of language B. Theories of
communication C. Principles of
communication D. E-mail II. Techniques for
Effective Writing A. Fundamentals of Writing B. Techniques of style and
tone C. Elements of grammar and
punctuation III. External Communication
A. Favorable correspondence
B. Unfavorable
correspondence C. Persuasive
correspondence IV. Internal Communication A. Favorable correspondence
B. Unfavorable
correspondence C. Persuasive
correspondence V. Reports A. Research methods B. Report structure C. Report presentation VI. Visual Aids A. Preparation B. Presentation C. Evaluation VII. Oral Communication A
Interpersonal B. Meetings VIII. Barriers to
Communication A. Interpersonal B. Organizational IX. Employment
Communication A. Analysis of job market B. Application package 1. Resume 2. Application letter C. Interview techniques D. Post-interview
communication X. Communication Management
A. Technology revolution B. International business
communication C. Cultural values and
stereotypes |