Maricopa Community Colleges  MUC114   20006-99999 
Official Course Description:   MCCCD Approval:  04/25/00  
MUC114      20006-99999 LEC 1 Credit(s) 1 Period(s)
Song Publishing and Marketing
Publishing and marketing of songs including services that publishers provide and what to consider when choosing one, a summary of various aspects and types of contracts, working as a staff writer, publisher’s marketing, self marketing, and additional markets. Prerequisites: None
 
Go to Competencies    Go to Outline
 
MCCCD Official Course Competencies:
 
MUC114   20006-99999 Song Publishing and Marketing
1. List and describe the services a publisher can provide, and explain how to find a publisher who is the most suitable. (I, II)
2. Explain some of the basic concepts involved with publishing and marketing contracts. (III)
3. Describe the pros and cons of being a staff writer. (IV)
4. Explain how to choose the best option for marketing, considering publishers marketing versus self marketing. (V)
Go to Description    Go to top of Competencies
 
MCCCD Official Course Outline:
 
MUC114   20006-99999 Song Publishing and Marketing
    I. Services Provided by Song Publishers
        A. Creative
          1. Screening new songs and meeting new writers
          2. Visiting clubs, concerts, recording studios to hear acts
          3. Critiquing writers
          4. Reviewing songs, tapes, collaborative works
        B. Promotional
          1. Calling producers, managers, agents, radio stations, and record companies
          2. Reading music, film, trade magazines, periodicals, tip sheets
          3. Making and mailing tape copies
          4. Conducting casting meetings and maintaining song files
        C. Business
          1. Hiring personnel
          2. Establishing company policy
          3. Negotiating contracts
          4. Negotiating and granting licenses to users
        D. Administrative
          1. Filing copyright forms
          2. Filing notices with Broadcast Music Incorporated (BMI), American Society of Composers, Authors and Publishers (ASCAP) or Society of European Stage Authors and Composers (SESAC)
          3. Filing notices with agencies
          4. Making collections from record companies
          5. General accounting, financial planning and tax accounting
          6. Computing and paying writers royalties
      II. Choosing a Publisher
          A. Investigate various publishers
            1. Getting information from instructors and fellow songwriters
            2. Reading the trade magazine lists of publishers of hit songs
            3. Reading profiles of companies open to listening to new songs
          B. Considering the publisher’s credibility
          C. Is the publisher independent or part of a major company?
          D. Does this publisher believe in your work?
        III. Basic Aspects of Contracts
            A. Single-song contracts
            B. Standard contracts
              1. Each publisher may use a different contract, but call it their standard
              2. Contracts are usually biased to the publishers’ advantage
              3. Contracts are negotiable
            C. National Academy of Songwriters list of song-by-song contract recommendations
              1. List cannot cover each individual situation, but can give some perceptive ideas regarding contracts
              2. Reversion for non-publication: no commercial recording for a year (sometimes two), copyright returns to writer
              3. Mechanical royalty rates: a publisher may not grant a licensee a lower rate without permission of the writer
              4. Writers’ royalties should be paid within 30 days
              5. Lyrics should not be added to an instrumental without the writer’s permission
              6. Publisher’s collection fees: it is customary for the publisher to deduct a portion of the writer’s royalties to pay for fees
              7. Demo costs: occasionally a publisher will deduct fees for demos, but usually they absorb these costs or charge no more than 50% of costs
              8. If royalties are not specified, the writer should collect 50% of total royalties
              9. If more than one writer, division of royalties needs to be decided by the writers
              10. Limitation of assignment by the publisher: the writer must be notified if the publisher assigns any copyrights to someone else
          IV. Pros and Cons of Staff Writing Positions
              A. All the songs written by staff writers become the property of the company
              B. Writers generally receive the standard 50/50 royalty split
              C. Writer is paid weekly -- advances against future royalties, rather than a salary
              D. Never sign a long-term staff writing contract without a lawyer
              E. Some publishers may expect a certain quota of songs
              F. Provided with equipment and instruments
              G. Receive critical feedback
              H. Provide demos and promote your career
            V. Choosing Between Publisher Marketing and Self Marketing
                A. Benefits of choosing a publisher
                  1. Someone working very hard on your career
                  2. A company that can possibly get you a record deal
                  3. Someone who can pitch the songs you write
                  4. Ready-made contacts and changes for interviews
                B. Self marketing
                  1. Contact record companies, producers, and managers
                  2. Research trade magazines and tip sheets
                  3. Other sources
                    a. Artists and Repertoire (A&R) registry
                    b. Songwriter’s market
                    c. National Academy of Songwriters
                    d. Record and tape jackets
                    e. Billboard’s talent and touring directory
                  4. Be prepared for rejection
            Go to Description    Go to top of Competencies    Go to top of Outline