Maricopa Community Colleges  MKT151   20016-99999 
Official Course Description:   MCCCD Approval:  06/26/01
MKT151      20016-99999 L+L 3 Credit(s) 4 Period(s)
Display and Visual Merchandising
An examination of the principles of design including line, color, balance, and texture as they relate to the display of merchandise. Participation in displays, field trips, and individual projects. Prerequisites: None.
Cross-References:   TEC151
 
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MCCCD Official Course Competencies:
 
MKT151   20016-99999 Display and Visual Merchandising
1. Explain the role that visual merchandising has in a store, a department, or a corporation. (I)
2. Define and use visual merchandising terminology appropriately. (II-IV)
3. Identify the components of various types of displays. (III, IV)
4. Describe the principles of design, lighting, and color. (IV)
5. Design and construct visual presentations including prop selection. (V)
6. Construct both hard-line and soft-line displays which are effective at selling merchandise. (VI)
7. Design, layout, and produce showcards. (VII)
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MCCCD Official Course Outline:
 
MKT151   20016-99999 Display and Visual Merchandising
    I. Role of Visual Merchandise/Display
        A. In a historical framework
        B. In a retail setting
        C. As part of a firm's total promotional effort
      II. Define and Use Visual Merchandising Terminology
          A. Define display and the importance of terminology
          B. In class lab work
        III. Components of Display and Various Types of Display
            A. Interior
            B. Exterior
            C. Hardline
            D. Softline
            E. Packaging/promotional
          IV. Principles of Design, Lighting, and Color
              A. Principles of design
                1. Emphasis
                2. Balance
                3. Proportion
                4. Harmony
                5. Rhythm
              B. Principles of lighting
                1. Primary
                2. Secondary
                3. Ancillary
              C. Principles of color
                1. Background of terminology
                2. Monochromatic
                3. Complementary
                4. Split comp.
                5. Double comp.
                6. Analogous
                7. Tone on tone
            V. Design and Create a Visual Presentation
                A. Rules of display
                B. Planning
                C. Implementation
                D. Evaluation
              VI. Construction of Hard-line and Soft-line Display
                VII. Showcard Preparation
                    A. Design
                    B. Layout
                    C. Production
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