Maricopa Community Colleges  MKT274AB   20016-99999 
Official Course Description:   MCCCD Approval:  06/26/01
MKT274AB     20016-99999 LAB 2 Credit(s) 10 Period(s)
Fashion Merchandising Study tour
A tour of the fashion merchandising industry outside the metropolitan Phoenix area. Includes a variety of experiences and activities to enhance awareness of this multifaceted career. Prerequisites: Department approval.
Cross-References:   TEC274AB
 
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MCCCD Official Course Competencies:
 
MKT274AB   20016-99999 Fashion Merchandising Study tour
1. Describe "day to day" activities as well as "behind-the- scenes" activities of the fashion merchandising industry. (I)
2. Identify and evaluate various career options in the field of the fashion merchandising and marketing industry. (I, II)
3. Identify in a daily journal key points from each appointment that might aid a person in succeeding in a career related to fashion merchandising and marketing. (II)
4. Demonstrate networking abilities by participation in roundtable discussions of daily appointments during tour and follow up session. (III)
5. Identify in an information file current trends in the marketplace. (IV)
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MCCCD Official Course Outline:
 
MKT274AB   20016-99999 Fashion Merchandising Study tour
    I. Industry Appointments, Tours, and Interviews
        A. "Day to Day" activities
        B. "Behind the scenes" activities
        C. Presentation of career options
      II. Daily Journal
          A. Highlights of each appointment
          B. Analysis of career options
        III. Roundtable Discussions
            A. During tour
            B. Follow up sessions
          IV. Information File
              A. Trends in the marketplace
              B. Industry brochures, pamphlets
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