| Official Course Description: MCCCD Approval: 01/01/01 | |||
|---|---|---|---|
| MKT264 19886-19905 | LEC | 3 Credit(s) | 3 Period(s) |
| Retail Advertising | |||
| Emphasizes basic advertising techniques, retail advertising problems, and media selection. Prerequisites: MKT263 or department approval. | |||