| 1.
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Identify the role of public relations in the context of contemporary
business. (I)
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| 2.
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Define the various "publics" which constitute the public relations
practitioner's view of society. (II)
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| 3.
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Define the philosophy of public relations as a "discipline" in
today'sbusiness, institutional, social, and community climates. (III)
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| 4.
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Explain how the practice of public relations fits into the total
marketing/promotional/communications mix within a business setting.
(IV)
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| 5.
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Describe the various parts of a public relations program. (V)
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| 6.
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Develop a specific public relations program for a local company,
person, course, or issue. (V)
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| 7.
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Describe internal and external public relations techniques and
tacticswhich result in a profitable, long term public relations
program. (VI)
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