| 1.
|
Apply appropriate concepts of advertising's role to given marketing
situations. (I)
|
| 2.
|
Identify advertising objectives appropriate to given business
situations. (II)
|
| 3.
|
Use analytical resources to identify market characteristics for given
buiness situations. (II)
|
| 4.
|
Select appropriate media for campaign, based on objectives,
delineation, and target market identification. (III)
|
| 5.
|
Apply appropriate psychological principles and mechanical techniques
of creative advertising to given advertising plan. (IV)
|
| 6.
|
Produce a complete advertising campaign, including market
identification, objectives, media selection, creativity, and budget.
(IV)
|
| 7.
|
Use a cooperative business from the local community or a fictitious
business and produce a working advertising plan document. (V)
|
|