Maricopa Community Colleges  MKT112   19966-99999 
Official Course Description: MCCCD Approval: 05/28/96
MKT112 19966-99999 LEC 1 Credit(s) 1 Period(s)
Retail Customer Service
Introduction to the field of retail sales. Emphasis on customer service and sales techniques. Prerequisites: None.
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MCCCD Official Course Competencies:
 
MKT112   19966-99999 Retail Customer Service
1. Identify techniques to initiate customer contacts. (I)
2. Identify and describe the components of professional attitude and image. (I)
3. Identify customer needs and procedures for making referrals. (I)
4. Select and recommend merchandise based on customer needs. (I, II)
5. Identify techniques for handling customer complaints, objections and returns. (II)
6. Complete special order documentation. (II)
7. Identify sales techniques to assist customers in making purchase decisions. (III)
8. Identify procedures for using the cash register. (III)
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MCCCD Official Course Outline:
 
MKT112   19966-99999 Retail Customer Service
    I. Customer Contacts
        A. Initiation/Greeting
        B. Need Determination
          1. Questioning Techniques
          2. Listening Techniques
        C. Referrals
          1. Services
          2. Other Departments/Stores
        D. Professional Image
          1. Positive Attitude
          2. Self-Esteem
          3. Self Presentation
      II. Customer Relations
          A. Commitment to Customers
          B. Response to Needs
            1. Recommendations
            2. Vendor Documentation
            3. Feedback
          C. Policies/Warranties
            1. Company
            2. Manufacturer
          D. Complaints
          E. Special Orders
          F. Follow-Up
        III. The Sale
            A. Customer Assistance
              1. Product Information
              2. Alternative Sales Options
              3. Related Merchandise Sales
              4. Returns
              5. Phone Calls
              6. Purchase Decision
            B. Transactions
              1. Cash Register
              2. Paperwork
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