Maricopa Community Colleges  MKT115   19966-20086 
Official Course Description: MCCCD Approval: 07/22/08
MKT115 19966-20086 L+L 3 Credit(s) 5 Period(s)
Applied Retail Sales
Practical application of retail sales skills. Emphasis on the role of the professional sales associate within a retail company and handling of merchandise. Security and safety procedures also discussed. Not open to students with credit in MKT114.
Prerequisites: MKT112.
Go to Competencies    Go to Outline
 
MCCCD Official Course Competencies:
 
MKT115   19966-20086 Applied Retail Sales
1. Identify and complete inventory procedures. (I)
2. Use appropriate inventory procedures to verify accurate pricing on merchandise. (I)
3. Identify and complete inventory transfer documentation. (I)
4. Prepare returned merchandise for resale. (I)
5. Identify characteristics of damaged inventory and initiate repair orders. (I)
6. Identify procedures for maintaining effective stock, selling and customer service areas. (II)
7. Identify procedures to organize and maintain supplies. (II)
8. Arrange and maintain product presentations and displays. (III)
9. Apply company guidelines to create effective displays. (III)
10. Identify situation that may result in company loss of inventory. (IV)
11. Identify techniques for preventing company loss of inventory. (IV)
12. Identify procedures for reporting security violations. (IV)
13. Use security devices. (IV)
14. Manage floor and stock merchandise. (I - IV)
15. Use appropriate safety and emergency procedures. (V)
16. Document security, safety and emergency actions. (V)
17. Employ teamwork strategies to better serve the customer. (VI)
Go to Description    Go to top of Competencies
 
MCCCD Official Course Outline:
 
MKT115   19966-20086 Applied Retail Sales
    I. Inventory
        A. Procedures
          1. Check-In
          2. Pricing
        B. Stock
          1. Review
          2. Maintenance
        C. Location
          1. Sales Floor
          2. Storage
        D. Transfer
          1. Returns for Resale
          2. Returns for Manufacturer/Vendor
          3. Requests
        E. Damaged Merchandise
          1. Identification
          2. Repair
      II. Service Area Maintenance
          A. Stock Area
            1. Supplies
            2. Stock Room
            3. Storage
          B. Sales area
          C. Customer Service Area
        III. Product Presentation
            A. Arrangement
            B. Displays
            C. Feedback
            D. Company Guidelines
          IV. Company Loss
              A. Identification of Potential Situation
              B. Prevention
                1. Security Devices
                2. Surveillance
                3. Physical Presence
              C. Reporting Procedures
                1. Stock Shrinkage
                2. Security Violations
            V. Safety
                A. Potential Problems
                B. Emergency Procedures
                C. Record Maintenance
              VI. Teamwork
                  A. Strategies
                    1. Meetings
                    2. Idea Sharing
                    3. Sales Assistance/Turnover
                  B. New Employees
                    1. Training
                    2. Orientation
              Go to Description    Go to top of Competencies    Go to top of Outline