MARICOPA COMMUNITY COLLEGE DISTRICT JOB DESCRIPTION

TITLE: MEDIA BUYER

GRADE: 14

JOB CODE: 1283

FLSA: EXEMPT

Job Summary

Develops, coordinates and implements marketing programs and media buying to support the goals and objective of the college.

Scope

This position works in the area of marketing. Work contacts include administrators, faculty, staff and media and advertising vendors. Equipment used includes standard office equipment.

Supervision Received

This position reports to the Director Sales, Marketing & Public Relations; receives broad instruction regarding routine and standard matters; specific instructions regarding non‑routine and highly sensitive matters.

Supervision Exercised

Depending on location/department, may supervise the positions of Graphic Designer, Writer, Administrative Secretary, Office Assistant and/or other assigned staff.

Representative Duties

Coordinates media buying and placement for the college including print advertising, radio and television commercials, internet and direct mail promotions; coordinates the implementation of the advertising plan; bids and negotiates all marketing related projects including advertising, printing and professional services; coordinates the production of radio and television commercials, internet banners etc; manages the budget and provides projections for annual budget; creates reports regarding activities of the department; participates in appropriate committees; performs related duties as assigned.

Knowledge and Abilities

Knowledge of: media buying; graphic design including the use of photography and printing; current advertising, public relations and marketing principles, practices and techniques; philosophy and activities of community colleges.

Ability to: coordinate and buy a variety of media to facilitate coverage to support the goals and objectives of the college; maintain updated awareness of district-wide activities; communicate effectively orally and in writing; establish cooperative working relationships with persons contacted in the course of performing assigned duties.

Training and Experience

Any combination of education, training and experience that provides the required knowledge and abilities. An example of this would be a college degree in journalism, advertising or marketing or related field and/or responsible experience in marketing, public relations, broadcast and print production.

Special Conditions of Employment

Some positions may require a Class D Driver’s License.

Working Conditions

The class specification is intended to indicate the basic nature of positions allocated to the class and examples of typical duties that may be assigned. It does not imply that all positions within the class perform all of the duties listed, nor does it necessarily list all possible duties that may be assigned.