MARICOPA COMMUNITY COLLEGE DISTRICT JOB DESCRIPTION

TITLE: EXECUTIVE ASSISTANT MARKETING/PUBLIC RELATIONS

GRADE: 16

JOB CODE: 00760

FLSA: ADMINISTRATIVE

Job Summary

Provides marketing, public relations, fund raising, and administrative support to the College President/Dean.

Scope

This position works in the Office of the President/Marketing Department. Work contacts include college and district administrators, faculty, staff, students, information media, community leaders, and the public. Equipment used includes audiovisual and standard office equipment.

Supervision Received

This position reports to the College President/Dean; receives general direction regarding routine and standard matters; specific instructions regarding non‑routine matters.

Supervision Exercised

This position supervises assigned staff.

Representative Duties

Assists the College President/Dean with all facets of public relations, marketing, fund raising, image development, alumni activities, and special projects; prepares the budget for and directs college printed publications (excluding student publications); coordinates advertising, graphics, and photographic support for the college; assists and advises college faculty and staff in planning written and printed material; develops annual college marketing objectives and goals; organizes and coordinates public activities and special events; assists in the development of long range public relation plans for student recruitment and retention; maintains liaison relationships with the media, the community, public relations, marketing, advertising, and fund raising organizations; establishes fund raising and scholarship recruitment programs for annual and deferred giving from corporate and individual donors; directs and coordinates a speakers bureau; performs related duties as assigned.

Knowledge and Abilities

Knowledge of: principles, practices and techniques of marketing, advertising; public relations, fund raising; print and electronic media production and reproduction techniques; graphic design and layout techniques; aesthetic considerations relative to facilities and printed materials; philosophy and activities of community colleges.

Ability to: conceptualize and prepare marketing and public relations plans and materials; prepare and coordinate fund raising programs; interpret and analyze market data; handle sensitive matters with discretion; communicate effectively orally and in writing, and establish cooperative working relationships with persons contacted in the course of performing assigned duties.

Training and Experience

Any combination of education, training, and experience that provides the required knowledge and abilities. An example of this would be a college degree in journalism or communication and/or responsible administrative experience in public relations.

Special Conditions of Employment

Must be available for occasional evening meetings.

Working Conditions

This class specification is intended to indicate the basic nature of positions allocated to the class and examples of typical duties that may be assigned. It does not imply that all positions within the class perform all of the duties listed, nor does it necessarily list all possible duties that may be assigned.