MARICOPA COMMUNITY COLLEGE DISTRICT JOB DESCRIPTION

TITLE: MANAGER MARKETING & PUBLIC RELATIONS

GRADE: 16

JOB CODE: 1284

FLSA: EXEMPT

Job Summary

Develops and coordinates marketing and design planning, support and implementation services for the District and colleges with special emphasis on diversity, branding and recruitment for the purpose of supporting the goals and objectives of the District.

Scope

This position works in the area of public relations. Work contacts include administrators, staff, local and national media, community leaders, vendors, contractors and students. Equipment used includes photography equipment and standard office equipment.

Supervision Received

This position reports to an assigned administrator; receives general direction regarding routine and standard matters; specific instructions regarding non‑routine and highly sensitive matters.

Supervision Exercised

Supervises the positions of Coordinator Marketing, Coordinator Media Relations, Manager Special Project/Marketing, Graphic Designer, Public Relations Coordinator, Administrative Assistant and/or other assigned staff or students; oversees the work of outside contractors.

Representative Duties

Manages the District's marketing and public relations programs and coordinates with colleges; serves as the District designer and works with colleges and departments regarding style guidelines and sets standards for color, logo usage and advertising within the District; serves as a liaison between marketing staff and the colleges; develops the advertising plan for districtwide recruitment; creates ads for general outreach and community advertising and special events; meets with management to develop comprehensive plans and marketing collateral to promote or disseminate information to internal and external audience; works with vendors and advertisers to place all District advertising; works with specialty item vendors, design agencies, photographers and video production companies; maintains liaison with community organizations; supervises assigned staff; assists supervisor in objectives, marketing strategy and research for the District; manages the budget; performs related duties as assigned.

Knowledge and Abilities

Knowledge of: print and electronic media requirements for production, broadcast and placement of advertising materials; photography, graphic design, layout and makeup for publications; marketing and public relations techniques; event planning.

Ability to: supervise staff; develop and coordinate media relations; coordinate multiple projects; assess needs and establish goals through a variety of marketing strategies; communicate effectively orally and in writing; establish cooperative working relationships with persons contacted in the course of performing assigned duties.

Training and Experience

Any combination of education, training and experience that provides the required knowledge and abilities. An example of this would be a college degree in fine arts, graphic design, marketing, advertising or related field and experience in design and project management in a supervisory capacity.

Special Conditions of Employment

Evening hours may be required for special events or activities.

Working Conditions

This class specification is intended to indicate the basic nature of positions allocated to the class and examples of typical duties that may be assigned. It does not imply that all positions within the class perform all of the duties listed, nor does it necessarily list all possible duties that may be assigned.