MCCCD Libraries

 Getting It Right : Keys To Information Literacy
Key Skill One
 
A Success Story

 

  
Last year, AlphaRow Entertainment Services, a company that develops travel packages for employees of Fortune 500 companies, grossed $10,000,000 in sales. Eleanor James, president of AlphaRow Entertainment Services, says, : “I attribute the success of ARES to the ability of employees to work together as a team to investigate the characteristics of each company and develop travel options to fit those characteristics. To be successful, they must be able to translate those ideas into a desirable package that fits the goals and needs of each company. Finally, employees must be able to recognize the most appropriate style of delivery for the customer and the situation and develop the presentation and supporting public relations materials to make the sale. Employees at ARES own a share of the company, and most earn well over $75,000 each year.”
    Test Your Knowledge
Key Skill Two
Key Skill Three
Test Yourself on Key Skill Four
Key Skill Five
Maricopa Community Colleges
Home
For Faculty
Printable Brochure
Competencies
Stories
  
Key Skill 1
Key Skill 2
Key Skill 3
Key Skill 4
Key Skill 5
  

Adapted from: Information Literacy Competency Standards for Higher Education. Association of College and Research Libraries, a Division of the American Library Association, 2000. (http://www.ala.org/acrl/ilstandardlo.html) Web design adapted by Debbie Anderson and Jill R. Seymour from graphic design created by Mick Welsh.   ©MCCCD Library Instructional Council, 2002.   Last updated: 4 Nov. 2002. Send comments to Library Instructional Council Chair.